The Michelin Man Today – What’s New With Bibendum
Meet Bibendum – The Michelin Man
Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.
His unusual look made him stand out at trade fairs and in early print advertisements.
Strange Beginnings of Bibendum
The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin Heritage tires could "drink up" road hazards.
It also gave the mascot a unique personality beyond simply being a tire figure.
Evolution Over the Decades
In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and Michelin Man character less bulky.
By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.
From Tires to Fine Dining
Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate.
Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.
Why Bibendum Still Matters in 2025
His mix of history, humor, and adaptability ensures he connects with new audiences.
That’s why he still appears worldwide, from tire shops to lifestyle advertising.
Final Thoughts
In 2025, he continues to inspire trust, laughter, and recognition in equal measure.
As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.