The Michelin Man Today – What’s New With Bibendum
Who Is the Michelin Man?
Since his first appearance in 1894, the Michelin Man has become a global cultural figure.
Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
The Michelin Man’s First Look
The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.
It also gave the mascot a unique personality beyond simply being a tire figure.
From Mummy-Like Figure to Slim Icon
This updated look remains in place today, ensuring he stays relevant to a new generation.
His adaptability is why the figure has lasted over 130 years.
From Tires to Fine Dining
This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.
Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.
The Michelin Man’s Relevance Today
His mix of history, humor, and adaptability ensures he connects with new audiences.
For the Michelin Group, Bibendum represents more than branding.
Why Bibendum Will Keep Rolling
He bridges industries, Michelin Man character from automobiles to haute cuisine, and carries a global presence few mascots can match.
As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.