The Michelin Man Today – What’s New With Bibendum

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Meet Bibendum – The Michelin Man

Bibendum — better recognised as the Michelin Worldwide Man — is a symbol of trust, safety, and innovation in mobility.

His unusual look made him stand out at trade fairs and in early print advertisements.

Early Depictions

Though unusual, these depictions cemented him as a recognizable figure in European advertising.

This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.

Evolution Over the Decades

Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.

He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences.

From Tires to Fine Dining

This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.

Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.

The Michelin Man’s Relevance Today

In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.

For the Michelin Group, Bibendum represents more than branding.

Why Bibendum Will Keep Rolling

After more than 130 years, the Michelin Man remains a unique cultural icon.

The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.