The Michelin Man Today – What’s New With Bibendum

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Meet Bibendum – The Michelin Man

Since his first appearance in 1894, the Michelin Man has become a global cultural figure.

Over time, he shifted from intimidating to friendly, becoming the approachable character seen today.

Early Depictions

Though unusual, these depictions cemented him as a recognizable figure in European advertising.

His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."

How the Michelin Man Changed With Time

Over the decades, Bibendum’s design slimmed down, Michelin Man character reflecting changes in tire technology and modern aesthetics.

His adaptability is why the figure has lasted over 130 years.

The Michelin Man and Food Culture

While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.

In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.

The Michelin Man’s Relevance Today

His mix of history, humor, and adaptability ensures he connects with new audiences.

That’s why he still appears worldwide, from tire shops to lifestyle advertising.

Why Bibendum Will Keep Rolling

He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match.

As long as Michelin Man figure tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.