The Michelin Man In 2025 – Bibendum’s Ongoing Legacy
Why Bibendum Still Matters
Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1
What You Didn’t Know About Bibendum
Did you know he was originally depicted holding a goblet filled with nails and broken glass? It wasn’t a drink — it was a bold statement that Michelin tires could "drink up" road hazards. :contentReference[oaicite:2]index=2
From Mummy to Mascot
Despite aesthetic changes, his friendly presence endures, with 90% brand recognition worldwide. :contentReference[oaicite:3]index=3
Why the Michelin Man Still Matters—Today
From classic print ads to online platforms, the Michelin Man spans both mobility and gourmet culture. :contentReference[oaicite:4]index=4
Final Thoughts on Bibendum’s Legacy
The Michelin Man isn’t going anywhere — and that’s precisely why he still works.