The Michelin Man In 2025 – Bibendum’s Ongoing Legacy

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Why Bibendum Still Matters

Bibendum — better known as the Michelin Man logo - moved here - Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1

What You Didn’t Know About Bibendum

In early 20th-century ads, Bibendum even smoked cigars and wore pince-nez — both gone today to match modern sensibilities. :contentReference[oaicite:2]index=2

Bibendum Through the Years

Despite aesthetic changes, his friendly presence endures, with 90% brand recognition worldwide. :contentReference[oaicite:3]index=3

Why the Michelin Man Still Matters—Today

Bibendum continues to signal Michelin’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4

Final Thoughts on Bibendum’s Legacy

After more than 130 years, Bibendum remains timeless — evolving, adapting, but always familiar.