The Michelin Man In 2025 – Bibendum’s Ongoing Legacy
The Michelin Man Keeps Rolling
Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand Michelin Man logo icons. :contentReference[oaicite:1]index=1
What You Didn’t Know About Bibendum
Did you know he was originally depicted holding a goblet filled with nails and broken glass? It wasn’t a drink — it was a bold statement that Michelin tires could "drink up" road hazards. :contentReference[oaicite:2]index=2
From Mummy to Mascot
Over the decades, Bibendum transitioned from a bulky, mummy-like figure to a fitter, more modern icon. :contentReference[oaicite:3]index=3
The Icon That Refuses to Fade
He may not hand out Michelin stars, but his image is deeply tied to the guide that honors top dining and travel experiences. :contentReference[oaicite:4]index=4
Why We Still Love the Michelin Man
The Michelin Man isn’t going anywhere — and that’s precisely why he still works.