Meet Bibendum: The Michelin Man’s Evolution In 2025
Who Is the Michelin Man?
Since his first appearance in 1894, the Michelin Man has become a global cultural figure.
Created by the Michelin tire company in France, the Michelin Man Bibendum was originally drawn as a towering figure made entirely of stacked tires.
Strange Beginnings of Bibendum
The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.
His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."
How the Michelin Man Changed With Time
In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky.
He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences.
From Tires to Fine Dining
This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.
In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.
Why Bibendum Still Matters in 2025
From print posters to virtual campaigns, he has evolved without losing his identity.
That’s why he still appears worldwide, from tire shops to lifestyle advertising.
Why Bibendum Will Keep Rolling
After more than 130 years, the Michelin Man remains a unique cultural icon.
As long as Michelin tires keep rolling and Michelin Man mascot stars keep shining, Bibendum will remain part of the story.