Meet Bibendum: The Michelin Man’s Evolution In 2025
Meet Bibendum – The Michelin Man
Since his first appearance in 1894, the Michelin Man has become a global cultural figure.
His unusual look made him stand out at trade fairs and in early print advertisements.
The Michelin Man’s First Look
The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.
His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."
How the Michelin Man Changed With Time
In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky.
By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.
The Michelin Man and Food Culture
This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.
Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.
The Michelin Man’s Relevance Today
His mix of history, humor, and adaptability ensures he connects with new audiences.
For the Michelin Group, Bibendum represents more than branding.
Why Bibendum Will Keep Rolling
He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match.
The Michelin Logo Man isn’t just a brand character; he’s a legend that still speaks to every generation.