Meet Bibendum: The Michelin Man’s Evolution In 2025
The Origins of Michelin’s Famous Mascot
Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.
Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
Strange Beginnings of Bibendum
The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.
This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.
From Mummy-Like Figure to Slim Icon
This updated look remains in place today, ensuring he stays relevant to a new generation.
His adaptability is why the figure has lasted over 130 years.
The Michelin Man and Food Culture
This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.
Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.
Why Bibendum Still Matters in 2025
From print posters to virtual campaigns, he has evolved without losing his identity.
For the Michelin Group, Bibendum represents more than branding.
Final Thoughts
In 2025, he continues to inspire trust, laughter, and automotive mascots (Going On this page) recognition in equal measure.
The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.