Meet Bibendum: The Michelin Man’s Evolution In 2025

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Who Is the Michelin Man?

Bibendum — better recognised as the Michelin Man character Man — is a symbol of trust, safety, and innovation in mobility.

His unusual look made him stand out at trade fairs and in early print advertisements.

The Michelin Man’s First Look

In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.

This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.

From Mummy-Like Figure to Slim Icon

Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.

His adaptability is why the figure has lasted over 130 years.

From Tires to Fine Dining

This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.

Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and Michelin Man character branding.

A Mascot That Refuses to Fade

From print posters to virtual campaigns, he has evolved without losing his identity.

For the Michelin Group, Bibendum represents more than branding.

Final Thoughts

He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match.

As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.