Meet Bibendum: The Michelin Man’s Evolution In 2025
Who Is the Michelin Man?
Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.
His unusual look made him stand out at trade fairs and in early print advertisements.
Strange Beginnings of Bibendum
The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin Man toy tires could "drink up" road hazards.
It also gave the mascot a unique personality beyond simply being a tire figure.
From Mummy-Like Figure to Slim Icon
This updated look remains in place today, ensuring he stays relevant to a new generation.
By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.
The Michelin Man and Food Culture
Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate.
Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and Michelin Man figure branding.
Why Bibendum Still Matters in 2025
His mix of history, humor, and adaptability ensures he connects with new audiences.
For the Michelin Group, Bibendum represents more than branding.
Final Thoughts
He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match.
As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.